Social Media Photographer / Videographer

The Role 

As a member of design team, the Social Media Photographer/Videographer will lead the photography and videography for a portfolio of GTI cannabis brands’ social media content.  They will work in concert with the Social Media Content Designer who will be focused on graphic design, motion graphics and video editing. They will work collaboratively with the brand creative teams, brand marketing teams, and compliance.  

We’re seeking a creative content expert who lives social media both inside and outside of work. You have a deep understanding of social visual styles that resonates on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. Ideally you also generate your own personal content, are well-versed in cannabis culture and are open to appearing in GTI content on occasion.    

Responsibilities 

• Translate social media strategy into content concepts  

• Develop mutually exclusive visual styles across GTI brands in concert with brand teams  

• Produce all social content shoots (photography & video), both in-office and in the field 

• Collaborate with the brand teams to align visual content strategies with overall brand goals 

• Suggest and implement new ideas that enhance our social media presence and engagement 

• Document brand events, product launches, and community activities, delivering real-time social media content 

• Stay updated with industry trends in visual content and social media and apply these insights to improve brand storytelling 

• Capture high-quality photography and videos that reflect the brands’ identities and messages. 

• Develop and execute creative concepts that engage and resonate with the target audience on various social media platforms. 

Qualifications  

• Proven experience as a photographer/videographer, preferably in a lifestyle industry.  

• Strong portfolio showcasing expertise in capturing engaging visual content, ideally across a variety of brand styles  

• Proficient with photography and videography equipment, including lighting and audio tools. 

• Skilled in editing software such as Adobe Photoshop, Lightroom, Premiere Pro, plus emerging tools that aid in rapid deployment of social content (Capcut etc.) 

• Excellent understanding of current & emerging social media platforms and what makes visual content successful on each. 

• Creative mindset with strong storytelling and communication skills. 

• Ability to work both independently and collaboratively within a team. 

• Flexible and adaptive to a fast-paced and changing work environment. 

Additional Requirements 

• Must be able to travel to work events, which may occur on evenings and/or weekends; Expected travel = 10-20%. 
• Must exhibit a high level of professionalism & comfort interacting with high profile partners and contractual limitations/guidelines for content capture 
• Must pass any and all required background checks  
• Must be and remain compliant with all legal or company regulations for working in the industry  
• Must possess valid driver’s license 
• Must be a minimum of 21 years of age 
• Must be approved by state badging agency to work in cannabis industry