Manager, Marketing (Destination Marketing/Hospitality)

ABOUT THE [MARKETING MANAGER] 

WHO WE ARE

Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging we strive to create an environment where voices are valued and respected. If this resonates with you, consider the role below:

WHAT WE OFFER:

• Competitive Compensation
• Life, Medical, Vision, and Dental Insurance
• 11 Paid Company Holidays Per Year, plus 1 Floating Holiday
• PTO Referral Bonus
• 17 PTO Days Per Year, Based on Full Months Projected to Work in The Calendar Year
• 401(K) With 4% Match
• Paid Parking, with 24/7 Access

JOB HIGHLIGHTS

POSITION PURPOSE:  The Marketing Manager will play a critical role in promoting the Detroit metropolitan region as a world-class destination for business and leisure travelers. This role involves developing and implementing comprehensive marketing strategies, overseeing the marketing budget, deploying our advertising strategy, managing the marketing team, and collaborating with stakeholders across the tourism industry. 

LOCATION & SCHEDULE: 

• Full time
• This position currently involves a hybrid working model with 2 days remote, and 3 days in-office in Detroit, MI.

WHAT WE REQUIRE:

• Bachelor's degree in marketing, communications, or a related field. 
• 6-8 years of progressive marketing experience, including leadership roles in tourism, hospitality, or a related industry. 
• Strong knowledge of digital marketing tools and techniques, including SEO, SEM, Google Analytics, and social media platforms.   
• Experience in developing and executing integrated marketing campaigns across various channels. 
• Proven ability to manage budgets and track ROI. 
• Excellent communication, interpersonal, and presentation skills. 
• Strong leadership and team management skills. 
• Ability to work independently and as part of a team.   
• Valid, unrestricted Michigan driver’s license. 

PREFERRED:

• 8+ years of progressive marketing experience, including leadership roles in tourism, hospitality, or a related industry.                                                                  

HOW YOU’LL CONTRIBUTE:

Strategic Planning

• Develop and implement comprehensive marketing strategies that align with Visit Detroit's mission and goals.
• Conduct market research and analysis to identify trends, opportunities, and challenges in the tourism industry.
• Utilize data analytics and market research to inform marketing strategies and optimize campaign performance.   

Campaign Management

• Oversee the planning and execution of marketing campaigns across various channels, including digital marketing, social media, content marketing, and advertising.   
• Develop and implement storytelling initiatives that capture the essence of Detroit and resonate with target audiences.   
• Manage relationships with advertising agency partners.
• Manage the marketing budget and ensure that all marketing activities are cost-effective and deliver a high return on investment.   

Team Leadership

• Lead and mentor the marketing team, fostering a collaborative and high-performing work environment.

Stakeholder Collaboration

• Collaborate with stakeholders across the tourism industry, including hotels, attractions, restaurants, and other partners, to develop and implement joint marketing initiatives.
• Oversee the development and distribution of marketing materials, including brochures, website content, social media posts, and press releases.
• Monitor and analyze marketing performance metrics to track progress, identify areas for improvement, and optimize campaigns.
• Represent Visit Detroit at industry events, conferences, and meetings.
• Stay up-to-date on the latest marketing trends and technologies.
• Committed to partnering with Visit Detroit in embedding diversity, equity, and inclusion into company culture and operations, and actively contributing to creating a welcoming and inclusive environment for all employees and stakeholders. 

OTHER CONTRIBUTIONS:

• Public Relations and Communications: Collaborate with Communications team to assist the team with handling communication with international media outlets to enhance Detroit’s brand and reputation.

REQUIRED KNOWLEDGE, SKILLS, AND COMPETENCIES:

• Marketing Expertise: A strong foundation in marketing principles, strategies, and best practices, with a focus on international marketing and cultural considerations
• Digital Marketing Proficiency: Expertise in digital marketing techniques, including search engine optimization (SEO), social media marketing, email marketing, and online advertising. This includes a deep understanding of how to leverage digital channels to reach target audiences, create engaging content, and track campaign performance.
• Cross-Cultural Communication: Excellent communication and interpersonal skills, with the ability to effectively communicate and collaborate with individuals from diverse cultural backgrounds. This involves sensitivity to cultural nuances, adaptability in communication styles, and the ability to build rapport with people from different cultures.
• Skilled in organizing, prioritizing, and analyzing multiple assignments simultaneously.
• Ability to think and manage creatively in a fast-paced work environment.
• Ability to develop and maintain effective working relationships with supervisors, peers, colleagues, and external stakeholders.
• Maintains a positive and professional work attitude, appearance, and behavior even in the most demanding situation.
• Ability to work effectively in both remote and in-person work environment; proficient using video conferencing software and other remote work tools.
• Excellent communication skills including the ability to clearly express thoughts, ideas, and concepts, verbally and in writing, in the English language.
• Proficient in using personal computer software and applications including Microsoft Word, Excel, Outlook, and PowerPoint. 
• Available weekends and outside of normal work hours for assignments and travel, as needed.

PHYSICAL DEMANDS AND WORKING CONDITIONS:

• Office work involves extended periods of sitting or working at a desk, utilizing repetitive typing motions on a computer or laptop, and reading text on a video display monitor.
• Ability to perform extensive standing and/or walking for work-related assignments and events.
• Ability to lift push, and or carry up to 25lbs. occasionally. 

Visit Detroit is an Equal Opportunity Employer: 

We respect and seek individuals of a diverse background and do not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

Please ensure to regularly check your email spam folder for any communication from Visit Detroit to avoid missing important updates regarding your application status.

The above is intended to describe the general content of and requirements for the performance of this position.  It is not to be construed as an exhaustive statement of duties, responsibilities or requirements and does not imply a contract. I understand that my employment is at-will and that either you or I can terminate my employment at any time, for any reason.  No oral or written contractual commitments have been made concerning my employment.