Destination Product Specialist (Temporary Project)
The Destination Product Specialist in this temporary project will be responsible for shaping the "digital soul" of our island. This dynamic role combines community advocacy, digital strategy, and revenue generation. You will build and maintain strong, trust-based relationships with local partners, including hotels, outfitters, venues, and eateries, and leverage these connections to develop a sophisticated Digital Partner Index. The incumbent mission is to ensure the website goes beyond a simple directory, providing a curated, highly tagged guide that connects the right traveler with the right experience.
Core Responsibilities:
- Strategic Relationship Management: Serve as the primary DMO liaison for island partners. Conduct outreach, site visits, and regular check-ins to ensure partners feel represented and supported by our marketing efforts.
- Digital Index Architecture: Develop and manage a comprehensive database of all island offerings. Implement a tagging system (e.g., “Family-Friendly,” “Eco-Conscious,” “Hidden Gem,” “Luxury Adventure”) aligned with Traveler Profiles.
- Advertising & Monetization: Drive DMO revenue by presenting and closing digital advertising opportunities. Help partners understand the value of premium placement on our site, enabling them to effectively reach their target audience.
- Content & Data Integrity: Maintain accurate, traveler-ready information in the index. Collaborate with the content team to highlight compelling stories, unique experiences, and lesser-known gems.
- Product Development: Identify gaps in the visitor experience (e.g., “more late-night dining options in this district”) and share insights with the committee to improve the island’s overall tourism offering.
- Physical Requirements: Occasional lifting of up to 10 lbs may be required when handling marketing materials, signage, or other DMO assets during site visits or events.
Key Credentials
- Bachelor’s degree in Hospitality, Tourism, Marketing, Business Administration, Communications, or a related field.
- Bilingual (English-Spanish) with excellent communication and interpersonal skills.
- Additional certifications such as digital marketing, social media, or project management (optional but desirable).
- Proven experience in the hospitality or tourism industry with a strong existing network of local owners and operators.
- Digital savvy: comfortable with databases, tagging systems, and digital tools to optimize partner visibility and traveler engagement.
- Process- and business relationships-driven: able to manage multiple partners and internal stakeholders efficiently.
- Consultative sales skills: able to sell visibility and growth, not just advertising, to small and large businesses alike.
- Ability to work effectively in a diverse environment and respect different perspectives and opinions.
- Detail-oriented database management: able to collect and organize exhaustive partner data, including metadata such as ADA accessibility, seasonal hours, capacity limits, language capabilities, and sustainability certifications.
- DMO mindset: understands that success is measured by partner satisfaction and visitor experience.
Requires 10% Island travel
Temporary Full-Time
Minimum 6 months
Please submit your resumé in English.
Discover Puerto Rico is an equal opportunity employer. All qualified candidates will be considered for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.