The Corporate Director of Destination Sales is responsible for driving top-line revenue growth, market share expansion, and brand presence for a multi-brand hotel portfolio across Florida. The key priority of this role is to identify new business opportunities, developing lead-generation strategies, and close business for the assigned hotels while expanding Concord Hospitality’s footprint in the Florida market.
The Corporate Director of Destination Sales partners closely with hotel leadership team, Concord above property team, and brand representatives to ensure sales execution aligns with market opportunities, brand standards, and long-term growth objectives.
As a Concord Leader,
- You inspire greatness in your team.
- Encourage and support team members to reach their full potential.
- Create an environment that is a Great Place to Work for All!
- Lead with integrity, transparency, respect and professionalism.
- Care for your team and their families!
Responsibilities:
Business Development Lead Generation
- Actively identify, cultivate, and pursue new business opportunities across special corporate, group, leisure travel industry, and special event
- Develop and foster business in the above specific market segments for multiple hotels within a cluster through pro-active efforts to include but not limited to the following: direct sales, marketing, telemarketing, appointment calls, networking and site tours of
- Develop and execute destination lead-generation strategies to support existing hotels and new management
- Leverage industry relationships, local partnerships, and market intelligence to generate qualified
- Collaborate with Concord’s development and acquisitions teams to support new hotel opportunities in the state of Florida.
Market Expansion Brand Presence
- Increase Concord Hospitality’s visibility and reputation within the Florida hospitality, corporate, and tourism
- Represent the hotels and the destination at industry events, trade shows, networking functions, and client
- Support the onboarding and stabilization of new hotels entering the Concord portfolio in the Florida Geographic region.
Sales Leadership Revenue Growth
- Provide a partnership with each Directors of Sales C Marketing across the destination
- Drive destination portfolio-wide sales strategies to increase group, transient, catering, and ancillary
- Alignment of destination sales initiatives with Concord Hospitality’s overall revenue and growth
- Monitor and analyze sales performance, pace, booking trends, and competitive positioning of each hotel; identify areas of opportunity and target to reverse trends.
Process Optimization Best Practices
- Implement standardized sales processes, tools, and reporting across all assigned
- Ensure systems utilization, pipeline management, and account tracking are consistent and
- Identify operational or structural barriers to sales success and collaborate with operations to resolve
- Ensure all booking fee processes are followed.
Process Optimization Best Practices
- Implement standardized sales processes, tools, and reporting across all assigned
- Ensure systems utilization, pipeline management, and account tracking are consistent and
- Identify operational or structural barriers to sales success and collaborate with operations to resolve
- Ensure all booking fee processes are followed.
Market Knowledge
- Complete market and competitor knowledge of each
- Thorough knowledge of hotel brands represented and specific targeted businesses for each
- Clear understanding of each hotel’s business strategies, occupancy, ADR and RevPar goals.
Able to travel between assigned hotels, Florida markets, travel to industry events and Concord corporate meetings.
Why Join Concord?
At Concord Hospitality, we put our Associates First. We offer competitive wages and a comprehensive benefits package for full-time associates, including:
- Medical, dental, vision, life, and disability insurance
- 401(k) with company match
- Tuition assistance
- Discounted hotel stays
- Extensive training and career development opportunities
This position is eligible for a performance-based bonus, contingent upon the successful attainment of established objectives and eligibility.
We’re proud of our unique culture built on our five cornerstones: Quality, Integrity, Community, Profitability, and FUN. Join us in building an inclusive and rewarding workplace where everyone can thrive. We are Concord
Pay Range: $140,672 - $175,840